Boutique Row
Boutique Row introduced one-of-a-kind, independently owned shops to a larger audience inside the Moorestown Mall. This unique collection of stores offered items and specialty services from around the world. Branding was created to differentiate it from the rest of the mall, and window clings created an exclusive entrance directly to the shops. Customers could shop their favorite mall retailers, and experience the magic of Main Street, all at one destination!
Series of emails highlighting each store.
Barricade treatment
A series of documentary-style videos were created to tell the story of each boutique owner and the history of their brands. Videography & editing by Ryan Scott.